Tequila, the spirit of Mexico, dates back to the time of the Aztecs
and descends from what might be North America’s first alcoholic beverage, pulque.
Made from the mezcal plant, which belongs to the genus agave, pulque is a sticky
almost sour tasting beverage. Not very good for a margarita. But the Aztecs loved
it for its wholesome and nutritious properties. When the Spanish conquistadors came,
they brought with them the art of distillation. They tried distilling the mezcal
and, lucky for us, eventually came up with tequila.
There are hundreds of types of mezcal plants. It took a lot of
trial and error, and probably a few fun nights, before it was discovered that the
best tequila comes from the best species of mezcal plant, Agave tequileana Weber,
blue variety. This blue agave is grown in the highlands of Jalisco in Mexico, and
according to the government of Mexico, this is the only agave that can be used to
produce authentic tequila.
When Mexico gained its independence in 1821, tequila gained prominence
and became a symbol of a new, free Mexico. It is an exciting spirit that captures
perfectly the lively exuberance of Mexico.
The History of Corazon Tequila
In 1896, Don Celso Plascencia had a dream. He was a humble working
man born in the highlands of Jalisco. He worked the land, and as he traveled to
and from the fields that belonged to other men, he promised that one day, his family
would own their own estate and make their own tequila, the spirit of Mexico. He
passed this dream onto his children along with the notion that hard work will make
your visions come true.
100 years later, Don Celso’s grandson, Raul Plascencia, fulfilled
the dream of his grandfather. An entrepreneur in Mexico, Raul saved his money and,
investing with others, opened Destiladora San Nicolas in 1998.
Destiladora San Nicolas blends tradition with technology. They
create tequila as it has been made for generations, using the best blue agave, the
clearest water, and time. They bring that process into the 21st century with a state-of-the-art
facility and modern standards. Don Celso’s dream to own his own land, tend his own
fields, and make his own tequila is now a reality. Don Celso’s vision and heart
is in Corazon Tequila.