Spanish for ‘heart’, the word Corazón expresses our boundless enthusiasm for creating the world’s finest tequilas. Every bottle of Corazón is made from 100% blue Weber agave harvested by hand in Los Altos de Jalisco, Mexico. Expert craftsmen and women at the renowned Casa San Matias Distillery employ time-honored distilling traditions to produce tequila of superb quality.
With our partners at Casa San Matias, our blue Weber agave is grown and harvested in the red soil fields of the Highlands of Jalisco which are rich in iron and other minerals. Our agaves are nurtured in ideal conditions so that they reach a superior flavor. We also support small agave farmers in an effort to generate higher revenues for the communities of our region, but always supervise to ensure the agaves are grown in optimal conditions. Patiently, we wait 7 to 10 years for our agave to ripen to perfection. Then the agave farmer, or jimador, harvests the plant from its root, sifting the soil away and pulling the leaves off to reach the piña, or heart, of the agave.
After harvesting our agave, we transfer it to our distillery where it is baked in our clay ovens or ‘hornos’. Baking our agave perfectly every time is fundamental to our process, so the time and temperature are followed with exact precision: 48 hours at 194˚F.